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Postforming pioneer enters the UK market
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Louise van Weerden
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The company Isoform BV is specialized in the design, development and production of postforming products primarily for the kitchen and furniture industries. The company produces postforming worktops, counters and block boards that consist of laminates (HPL) pressed onto various supporting materials using mostly plywood or fibreboard (MDF, HDF).
"We are looking for more European trade partners. Despite the booming economy in the Netherlands the last years, we do think it is wise to broaden our sales spectrum. To us, England was the right market for the introduction of our products", says Mr H. Zuidema, managing director of Isoform BV. "During a meeting with Gerry Creighton, export manager of Top Trade Matching, it became clear to me that Top Trade Matching had build up a reliable network of contacts in the kitchen and furniture industries in England. In addition, English is Gerry’s native language. Therefore, the decision to work together with Top Trade Matching was easily made" according to Mr Zuidema.
During the company visits in England, it appeared that the English market for postforming products was very competitive. Gerry Creighton visited nine potential English trade partners for Isoform BV. These visits have resulted in follow-up meetings with five companies in order to discuss the introduction of the postforming products of Isoform BV on the English market in the near future.
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Source: Top Trade Info, January 2001 |
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